Case Study: National Education Firm

Challenge

A national education firm in conjunction with a university was looking to a conduct a two day seminar at a resort in Southern New Jersey targeting Financial professionals.  The event included multiple speakers, accommodations at the resort, the desire for a sponsored happy hour and meals.

Solution

Marketing Management Solutions was hired to lead the marketing for the event and started the engagement with:

  • Development of the overall strategy, including the message and benefits of the seminar
  • Coordination of the marketing efforts between the education firm and the university
  • Databases were combined and cleaned
  • New prospect names were purchased
  • Email templates, images and posters were developed
  • Development of a dedicated, automated landing pages for sign up and LinkedIn posts
  • Helped securing a sponsor for the happy hour

Results

Results were beyond expectations.  The event sold out several weeks beforehand. 

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